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April Smallwood

Web Design & Development

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Steve Rodriguez

Design

I am a designer.
I don't like having my picture taken.
I invented pyramids, the internet, crayons, markers and pants.

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Diane Dew

Sales

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Victoria Baer

Sales

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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Alex Blade

Accounting

Alex is the "money man,"?? but don't hold that against him. He's actually a really nice guy.

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Devan Stuart

Content

Devan Stuart is a five-time Florida Press Association Award winner and freelance correspondent for People magazine, Chicago Sun Times and the Associated Press. She has produced live TV news programs; feature packages for the Jacksonville Jaguars broadcast team; documentary projects, and corporate and promotional videos for major name clients. As a journalist, she has interviewed dozens of notables, from pop starlet Jessica Simpson to Evangelist Billy Graham to famed Forensic Scientist / Medical Examiner Michael Baden to the family of a downed World War II airman discovered frozen in the icy reaches of a Sierra Nevada glacier.

Devan earned a Bachelor's Degree in communications from the University of North Florida in 1996 and has continued studies at UCLA, the Poynter Institute, Media Bistro and the Southern Newspapers Association. She lives in Jacksonville, Fla. with her husband and a coterie of rescued pups.

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Brian Rider

SEO

Brian, a Illinois native, has been involved in information technology most of his life. His first computer was a TRS-80 purchased when he was 4 and his first paying IT job was at 14. His early years consisted of working on the TRS-80, doing LOGO on Apple IIe, and supporting his middle school's technology program as the only person who had experience with computers (including the teachers). In 1988, launched his first bulletin board system, which ran until 1995. During high school, he worked as a technology person for the school repairing Mac computers, managing a Novell network, updating a digital card catalog for the school library, and experimenting with some of the earliest public facing sides of the Internet.

In college, he launched his college's first graphic website and maintained it during his tenure as a student and while being employed as a desktop publisher. In 1997, he worked for a Sheriff's office where he began as working as a PC technician and transitioned into became the primary programmer and web developer, programming in ASP and FORGE and interacting with multiple SQL compliant databases. In this position, he launched one of the first live inmate mugshot systems in the country to the Internet.

Nine years later, an opportunity to work for a local home builder with a team of very respected programmers opened up. This job primarily focused on developing a application for builders to manage building schedules from wireless laptops without guaranteed connections and clean up mission critical Crystal Reports. In two short years, the building industry began heavily cutting its workforce, at the same time a prior boss and coworker asked him to come on board at a new digital marketing firm.

For the next 6.5 years, he worked as the agencies first web developer and joining the management staff as the Director of Design and Development., quickly it became apparent that web development was not the primary focus of the organization and he was tasked with development and expansion of a Search Engine Optimization Department. In 2013, he left that organization eventually as the Executive Director of Search Engine Optimization.

Outside of AppSoft, Brian is a very blessed husband and father. He is a foodie and a medieval reenactor.

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Barbara Blank

Administration

Barbara joined AppSoft in October 2016.  Her formal education includes Psychology, Business Management (focusing on legal aspects), and most recently a University of North Florida BA in Education (6-12 grade Math and English) for which she was graduated with summa cum laude honors.  In the work world, she brings over 25 years of accounting and business management experience to our team.

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Juan Correa

Data Development

With 11 years experience in the internet industry under his belt, Juan continues to dedicate his time in producing professional, innovative and creative solutions for a multitude of our clients.

Specializing in creating user-friendly web architectures with focus on Simple, Clean and Effective Design Philosophy. With this in mind, he works with our client's visions and goals to optimize their business/product through their Website.

His skillset includes:

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Dave Freeman

Content

A graduate of University of Georgia's School of Journalism, Dave's first real job was in newspaper. As an editor and later general manager in the New York Times regional newspaper group, he became active in community affairs and served on the Board of Directors of the Chamber of Commerce for Amelia Island. Dave later joined Paul Davis Systems, as Vice President and Director of Franchise Development for the $250 million-a-year insurance restoration company. During his tenure, Dave served on the Executive Committee, President's Council and managed the franchising company's national programs for software development, behavioral assessment and franchisee training. In the mid-90s, he left to develop real estate and build houses in central Georgia.

In 2007, Dave showed up on AppSoft's doorstep one day and has been hanging around ever since. When he's not writing killer web copy, Dave can usually be found at the racetrack. A retired driver, nowadays his wife only lets him run data acquisition software and tune on carburetors... or so she thinks.

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John Widdows

Principal

John Widdows has over 30 years of experience in the Computer Information Technology industry. John served as a Regional Senior Manager with Giga information Group and Forrester Research. Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. John has served as Vice President Of Sales & Marketing for Baywood Technologies, a Software Development, Training and IT Outsourcing firm, where he was responsible for company revenue, new product rollouts, marketing and strategic business development relationships. John also served as founder and CEO of Megabytes Computer Centers of Florida, a retail computer chain, for 13 years.

As the founder and CEO of AppSoft Development Inc., John is applying his expertise in leadership, sales training and customer relationship management. John has achieved advancements in the management of product services, operational development, strategic marketing and team building. In addition, John combines his years of understanding technology and applying marketing strategies to increase his customers' return on investment.

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